At Ben & Jerry’s, we’re committed to making the best possible ice cream in the nicest possible way. And one of our most important ingredients is cocoa, the star of some of our most popular flavours. As you might imagine, we use quite a bit of it, so for the last several years, we have been intensely working towards a more just future for the cocoa farmers in our network through our partnership with Fairtrade and our Living Income Accelerator. And now we are taking the next big step by joining forces with Tony’s Chocolonely’s Open Chain to advance the mission of ending modern slavery in the chocolate industry, whilst continuing to help farmers on their journey towards a Living Income.
The cocoa beans in the brand-new Chocolatey Love A-Fair treats are sourced through Tony’s Open Chain which helps companies take steps to end modern slavery and child labour in the chocolate industry. By adopting Tony’s 5 Sourcing Principles, companies take responsibility for ensuring an open and traceable supply chain and paying a higher price to address poverty, the root cause of social injustice for cocoa farmers.
Ben & Jerry’s already pays farmers a premium for their cocoa beans through an ongoing partnership with Fairtrade, and boosts this further by paying “Living Income” pricing. As part of Tony's Open Chain, Ben & Jerry’s will now also commit to Tony's 5 Sourcing Principles which means it will pay an additional premium to further support partner co-operatives in Côte d’Ivoire. And, by joining Tony’s Open Chain, it makes us the first ice cream company to source traceable cocoa via Tony's Open Chain supply network.
To celebrate our commitment to a mission to end modern slavery in cocoa and the taste-bud-tantalising joy of chocolate, we’re churning up two exciting new flavours, inspired by Tony’s famous sea salt caramel chocolate bar! Chocolatey Love A-Fair ice cream (happily available in dairy and Non-Dairy) features chocolate ice cream with salted caramel swirls, caramel chunks, and sea salt chocolatey chunks. Just like chocolate and salted caramel, Ben & Jerry’s and Tony’s Chocolonely are a pretty sweet duo.
We’re excited that these tubs will be our first to feature segregated traceable cocoa, with the rest of our lineup to follow as we grow and expand Tony’s Open Chain over the next few years.
Why such a strong focus on cocoa? Aside from the fact that it’s an important ingredient in our flavours, the chocolate industry faces a number of unique challenges that make it particularly difficult for farmers to thrive. Right now, there are 30,000 cases of modern slavery and 1.56 million cases of child labour in the chocolate industry in Ghana and Côte d’Ivoire. That’s why we’re committing to Tony’s Open Chain, an initiative that helps companies to end modern slavery and illegal child labour in the chocolate industry by tackling the root cause: poverty.
The chocolate industry is dominated by a small number of large companies that benefit from keeping cocoa prices as low as possible, no matter the cost to cocoa farmers. 60% of the world’s cocoa comes from just two countries: Ghana and Côte d’Ivoire. This means that much of the exploitation in the chocolate industry — modern slavery and illegal child labour — is concentrated there. Farmers, often farming small plots of land, make just $0.78 per day from their crops, falling well below the $2.16 to $2.49 per person per day living income needed to survive in Ghana and Côte d’Ivoire. That means that farmers are forced into a cycle of poverty that directly causes modern slavery and illegal child labour in the chocolate industry.
What’s the solution? It starts with paying farmers fair pricing for their crop which begins to break the cycle of poverty and, combined with productivity and coaching support, provides the foundation for better farm management leading to better incomes.
We’re excited to be joining forces with Tony’s Chocolonely and their mission to end modern slavery in the chocolate industry! We’re committed to transitioning our cocoa sourcing to the Tony’s Open Chain way of working, so that our cocoa beans are traceable and responsibly sourced via the Open Chain 5 Sourcing Principles:
We have long been committed to sourcing Fairtrade Certified cocoa, sugar, vanilla, bananas, and coffee for all our flavours. When you see the Fairtrade logo on our tubs, you know that the smallholder farmers who produced those ingredients received a Fairtrade Premium on top of the regular purchase price for their crop. And as we transition into the Tony’s Open Chain way of working, we remain committed to Fairtrade.
On top of being Fairtrade Certified, we collaborate with our partners at Fairtrade to work toward ensuring that our ingredient producers can make a living income and lead full, dignified lives and we use a project based initiative we call the Living Income Accelerator. In 2020, we became the first ice cream company to pay a living income price for the cocoa used in our chocolate ice cream base mix. This means we pay farmers an additional amount on top of Fairtrade Pricing to close the living income pricing gap — money that farmers can use to invest in their farming operations and household needs.
At Ben & Jerry’s, we use what we call a linked prosperity business model, which means that we believe that everyone who has a hand in making our flavours should prosper from their relationship with us as we strive to make “justice” our first ingredient. We’re excited to add Tony’s Open Chain sourcing to the many ways that we bring this model to life in our business — and Chocolatey Love A-Fair to our freezers! — and join forces with Tony’s Chocolonely in their mission to end modern slavery and illegal child labour in the chocolate industry!
Learn more about our Chocolatey Love A-Fair products here: